Expect things to get worse.
Apple CEO Tim Cook said the company would donate $2 million to anti-hate groups, releasing a staff memo that rebuked President Trump and others who claim a “moral equivalence” between white supremacists and the protesters who countered them in last week’s deadly Virginia rally.
Cook sent a memo to employees Wednesday pledging the donations to the Southern Poverty Law Center and the Anti-Defamation League. The Montgomery, Alabama based SPLC is one of the leading groups that track the rise of hate groups. Cook is an Alabama native.
Apple is also encouraging employees to contribute as well, and is matching their payments by two to one through Sept. 30. Additionally, Apple is setting up a system in Apple’s iTunes software to let consumers directly donate to the SPLC, which Cook said would be operational within the next few days.