DNC’s Plan to Target 50M Voters in 2018 Has No Price Tag


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DNC’s Plan to Target 50M Voters in 2018 Has No Price Tag

The Democratic National Committee’s latest voter targeting effort is heavy on rhetoric but light on details.

By NTK Staff | 02.28.2018 @1:00pm
DNC’s Plan to Target 50M Voters in 2018 Has No Price Tag

Tom Perez, the Democratic National Committee’s (DNC) chairman, announced Wednesday that it plans to target 50 million voters in its outreach efforts leading up to the 2018 midterm elections.

In the past, the DNC has focused on presidential elections and left midterm contests up to the Senate, House, gubernatorial, and other state-level committees. But Perez, who just celebrated his one-year anniversary as the head of the DNC, hopes to change that with the “IWillVote” program.

NBC News has the details:

It will consist of new branding and content, tools and technologies, a voter hotline, online ads, and on-the-ground organizing — all with the aim of getting people to commit early to voting and then following through with them to ensure they register and ultimately turn out.

The DNC chose the 50 million-voter target for a reason. “In the most recent midterm elections in 2014, 47 million fewer people voted than did in 2012, when former President Barak Obama was on the ballot,” NBC News reported.

The problem? The plan has no specifics, including how much money Democrats are willing to put behind this project.

The DNC did not say how much money it plans to spend on the massive get-out-the-vote program.

The DNC has struggled mightily to raise money since Hillary Clinton’s shocking defeat in November 2016. To make matters worse, its Republican counterpart, the Republican National Committee (RNC), has excelled at fundraising in recent months.

That money has helped Republicans get a head start on voter outreach efforts. According to NBC News, Republicans made 11 million voter contacts in 2017 and have deployed teams to at least 22 states.