And clearly that is what they are doing. This is the last 6 months in activity.
As you can see they have dropped to about 1/3 of their traffic over 6 months.
Granted they should see more action during an election, but these numbers start 2 months after the election.
I am not sure it make good business sense, but who cares if it is fails, they sold his other company for about 40 million, so I am sure they still have a nice nest egg.